Pop & Suki

Pop & Suki is a fashion accessories brand by friends Suki Waterhouse and Poppy Jamie. The direct-to-consumer brand focuses on personalization and uses playful, minimal, girly designs and a signature "millennial pink" color. Its main item is the camera bag, a handbag modeled on the fanny pack.[1] The brand launched online in November 2016 and has since hosted a pop-up shop and multiple collections. It is particularly popular among celebrities and on Instagram, in part based on Waterhouse's influence.